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I
am a small business owner. What can a website do for me?
A website can offer your business many advantages,
including a:
- More professional company image
- Improved branding
- Increased sales
- Inexpensive advertising
- Edge on the competition
- Better customer relations
- A website can help your business reach new customers,
keep you in closer contact with your current customers,
and enable you to respond quickly and efficiently in a rapidly
changing market.
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How
much time does it take to build a web site?
- A web site can be completed in as little as a few days
to several months. Completion time would depend on several
factors: (1) the size of the web site and (2) the amount
of time it takes the site owner to offer feedback on the
web design in progress and to provide relevant content (images,
pictures, text, etc.) for the web site.
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Can
I just design a website on my own?
- Of course! If you like HTML, CSS, SSL, CGI, SSI, XML,
PHP, CFM, JSP, ASP, DHTML, SHTML, Flash, Java, ....
- If you don't want to spend months learning the basic foundations
of web design, you might want to let a professional designer
develop your site.
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How
can I promote my website?
- Search
engine and directory submissions, negotiating cross-links
with other sites, set up affiliate programs, put your URL
on all correpondence and marketing materials, e-mail marketing
... and that's just the beginning.
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Can
you guarantee my site will be listed in all the search engines?
- No, and no reputable company should make these guarantees!
However, all of the sites we design, optimize and submit
to the search engines are eventually indexed.
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If
I build a geat website, will they come?
- If you build it, promote it, nuture it, update it, they
will definitely come. Simply creating a web site will not
generate lots of traffic and will not cause your web site
to be immediately listed in all the search engines. Building
a web site is only the first step in an overall marketing
plan. We will submit your completed web site to the search
engines that are still accepting free submissions, but we
cannot guarantee if and when the search engines will index
any web site. We can also provide you with other online
advertising venues which provide immediate exposure for
your site.
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What
kind of services will I need once the site is completed?
- Some web sites require minimal maintenance while some
require daily updates. Be sure to discuss your site's future
needs with your web developer.
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How
much does a website cost?
- The investment you make in your web site development project
will vary depending on the complexity of the site, visual
sophistication and the type of programs you require on the
site. There are hundreds of variables that will affect the
cost of your project, but ultimately what it comes down
to is time and materials. The more time and/or materials
it takes, the more your project will cost.
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What
is your payment policy?
- Payment policies vary depending on the size and scope
of the project. We require a deposit in order to
begin development. The remaining balance is paid prior
to the web site being launched.
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Do
you offer some kind of assurance to ensure that my work will
be done on time and within specifications?
- Yes, we do. To make clear our mutual understanding of
the web design project, we do not undertake any project
without first preparing and executing a legal Website Development
Agreement, which outlines in writing the terms and specifications
of the proposed web design project. This Agreement contains
the terms (website specifications, delivery time, payment
terms, etc.) to which we agreed prior to starting the project.
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What
ingredients should a "good" website have?
- Effective design, sound navigation, pertinent content,
fast loading pages and lots of attention.
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My
daughter is learning HTML in college. Why should I hire a developer?
- There's more to the web than HTML. A web developer will
bring expertise, information and knowledge about current
technologies and trends and much more to your project.
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How
do I choose a web developer?
- Finding qualified site designers is an incredible challenge.
Due to the tremendous shortage of good designers and the
large demand for web sites, many design groups have waiting
lists of up to six months.
- Start a list of the design groups which somehow get your
attention (good design, marketing skills, past performance,
etc.) and write them down. Your goal at this point should
be to narrow it down to the three most qualified firms.
The easiest way I know of to do this is to simply eliminate
the bad ones.
- Go through your list by visiting the Web site of each
company. Is their own site well designed? Do they do great
work for their clients? Can they help bring publicity to
you? These are all questions you need to ask yourself. Start
crossing out the companies which you don't have a good feeling
about, until you're left with three.
- Contact the best three. At this point you should have
some pretty good people on your list. Call or email to let
them know that you're interested in having them design a
site for you. Tell them in detail what you want and expect
from a web site. You should not have to wait more than a
week for a response from each of them. Realize that these
companies are now doing work on your behalf for no pay.
- Typically a firm will spend several hours preparing
a response in order to get your business. You should not
expect them
to do any "free" design
work or give you lots of ideas. If you show that you value
their time and creativity, the relationship will get off
on the right foot.
- Ask for and check at least 3 references. Now check the
references (3 minimum) of these groups while they're preparing
their responses to you. Try to find out what working with
them is like. Ask the hard questions. No project ever works
out exactly as planned and problems always occur. Find out
how they handle adversity. A little bit of homework here
can save you a lot of misery later.
- Make the choice. Depending on the quality of the responses
you receive and the impressions you get from the references,
you should now have a good feeling for who you'd like to
work with. Trust your instincts now. Don't make a judgement
based on price alone. If you like the most expensive group
much more than the others, contact them and see if you can
come up with a way to get the costs more in line with what
you can afford.
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After
designing the web-site, if it needs to be updated what is your
maintenance fee to do this?
- We offer free technical support and 30 days free maintenance/updates
is provided following site completion, installation and
publishing. If you anticipate minor changes/updates on
an infrequent basis after the 30 day grace period, web
site
maintenance requests are invoiced at $60.00 per hour in
1/2 hour increments, after all maintenance requests have
been completed to your satisfaction.
If you need updates to your website, just send us a request
via fax or email and it will be completed, normally within
24 hours.
We can also provide you tools which will enable you or your
staff to make minor updates to your website via your web
browser. This is just another option.
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If there are any
problems, how are they corrected? Support service?
- If there are problems with the website's functionality,
that would be our responsibility. You are hiring a web designer/developer
to not only design your website, but make sure it is functional
across all platforms and make sure your users are getting
the most benefit from your website. If there is a server
related problem, your web designer would interract with
the web hosting company to resolve those problems. We have
close relationships with several hosting companies and understand
how they work and speak their "language."
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Would we need to
use your company to revise and update our website?
- You can call on us at any time to revise and update the
website. This is an ongoing service we provide to all our
clients. Or, in the alternative, you can select any designer
of your choice. After we have completed a website, we will
provide you with (1) all the source files and code (2) a
document which contains all the passwords, usernames, database
information and any other information related to the website.
Any experienced web designer should be able to follow through.
So, armed with this information, you will be free to choose
whomever you wish to revise and update your website.
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