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INTERNET USAGE, COMMERCE
STATISTICS AND DEMOGRAPHICS
Here are some useful statistics. These figures come from
reputable sources, most of which are used by large companies,
educational institutions, and the media.
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INTERNET USAGE & GROWTH
- There is a new Internet user every 1.67 seconds
Source: eMarketer.com
- Number of Internet users:
Source: Nielsen//NetRatings (August
2000)
- United States: 146.4 million
- Japan: 31.8 million
- United Kingdom: 19.5 million
- Australia: 7.8 million
- Singapore: 1.7 million
- Rapid Growth of Access in U.S.:
Source: U.S.
Dept. of Commerce report 10/16/00
- Computers now in more than half of all households,
53.7 million
- 41.5 percent of households have Internet access
- 44.6 percent of men now using the Internet
- 44.2 percent of women now using the Internet
- Internet Penetration Breaks 50% Mark In 21 Markets
Source: Nielsen//NetRatings Internet
Ratings Report (September 2000)
- Internet penetration has reached critical mass
for 21 of the top 35 Internet local markets during
the month of September
- Seven months ago in March, only six Internet
local markets had more than 50 percent Internet
penetration
- ACNielsen Usage Survey
Source: ACNielsen's
Homescan Net*Views Survey
- Sixty-four percent of Americans age 12 or older
have used the Internet in the past year
- Almost half of these Internet users (31 percent
of all US residents age 12 or over) report going
online everyday
- Nearly half have purchased a product or service
online
- Of those, 13 percent, or approximately 4 percent
of the US population age 12 or older say they
have purchased a grocery or drug product online
- Using e-mail is the most common Internet-related
activity, cited by 86 percent of Internet users
- 69 percent of Internet users go online most
often at home, 17 percent at work, 7 percent at
school/place of study, 5 percent at a friend/relative's
house, and 2 percent at a library
- 44 percent of Internet users are online an hour
or more in an average day when they use the Internet
- Wired households (those with at least one member
age 12 or older using the Internet) tend to be
larger, more affluent, and better educated than
non-wired households
- Sending messages is the most popular use for the
Internet (79.9 percent of Internet users use e-mail)
Source: U.S.
Dept. of Commerce report 10/16/00
- Fastest growth of use: Online shopping and paying
bills
Source: U.S.
Dept. of Commerce report 10/16/00
- 16 million new European consumers started using
the Web, doubling Internet home penetration to nearly
49 million or 13% of the population
Source: Forrester
Research "Europe: The Sleeping Giant Awakens" (12/99)
- Rapid Growth of Number of Websites
- 7.1 million unique web sites (a 50% increase
over the previous year's total of 4.7 million)
- The number of websites has nearly tripled in
size in the last two years
- 40% are public websites that offer content that
is freely accessible by the general public Public
web sites constitute 41% of the Web, or about
2.9 million sites
- Private sites comprise 21% of the Web, or 1.5
million sites "Private sites" are those whose
content is subject to explicit access restrictions
(e.g., Internet Protocol filters or password authentication),
or is not intended for public use (e.g., web interfaces
to privately owned hardware devices such as printers
or routers)
- The remaining 2.7 million sites - or about 38%
of the Web - are provisional sites: their content
is in an unfinished or transitory state (e.g.,
server default pages or "Site under construction"
notices)
- Adult sites - those offering sexually explicit
content - now constitute about 2% of the public
Web, or 70,000 sites
- Spam (or unsolicited e-mail) accounts for 10% of
total e-mail volume in the U.S.
Source: eMarketer.com's
"eMail Marketing Report"
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INTERNET COMMERCE
- The online retail market is expected to grow to
$11.4 billion in sales this holiday season, approximately
double the revenue for the same period last year,
according to Internet quality measurement firm Gomez
- $336 Billion in Business-to-business (B-to-B) Trade
this year
- $6.3 Trillion in Business-to-business (B-to-B)
Trade by 2005
- 70% of net users had bought online within the previous
90 days
- Worldwide Net commerce -- both B2B and B2C -- will
hit $6.8 trillion in 2004
Source: Forrester Research
"Report Brief: Global eCommerce Approaches Hypergrowth"
(4/18/00)
- Global eCommerce Approaches Hypergrowth
Source: Forrester Research "Report
Brief: Global eCommerce Approaches Hypergrowth" (4/18/00)
- Based on recent research of the conditions in
52 countries, Forrester projects that the global
economy will enter this critical stage in 2001
- Worldwide Net commerce -- both B2B and B2C --
will hit $6.8 trillion in 2004
- North America will grab half of all online sales
in 2004. The US will remain the global eCommerce
leader with online sales reaching $3.2 trillion
in 2004
- West European eCommerce will hit $1.5 trillion.
- Latin America, after a late start, will reach
$82 billion in 2004.
- eConsumer Shopping Report
Source: eMarketer.com "eConsumer
Shopping Report"
- More than 3 out of 4 U.S. internet users will
be purchasing online by 2003.
- The number of U.S. internet shoppers will increase
by 73% to 63.4 million by year-end 2000
- and will soar to 106 million by 2003.
- 77% of Internet Users Will Be Shopping On-Line
by 2003
- U.S. revenues from online consumer shopping
will reach $37 billion by year-end 2000
- and will grow to $104 billion in 2003
- 68% of all U.S. web users will be shopping online
by year-end 2000
- almost 34 million U.S. households are actively
using the internet
- and 23.5 million, or 69% have made a purchase.
- By 2003, 52 million households will be online,
and more than 42 million will be buying online.
- By year-end 2000, 93% of internet shoppers will
become internet buyers purchasing $627 worth of
goods online per person, up from $500 in 1999.
This figure will double to $1,033 by 2003.
- Top Items Purchased Online
Source: ACNielsen's Homescan Net*Views
Survey
- Books 42%
- CDs/DVDs/Videos 38%
- Other 37%
- Computer Software 29%
- Travel-Related Services 28%
- Clothing/Apparel 27%
- Specialty Gift Items 24%
- Computer Hardware 18%
- Entertainment Services 17%
- Houseware Items 16%
- Grocery or Drug Products 13%
- European online trade will surge to £36 billion
this year
Source: Forrester Research "Europe:
The Sleeping Giant Awakens" (12/99)
- Europe has the potential to reach £1.6 trillion
in online trade by 2004
Source: Forrester Research
"Europe: The Sleeping Giant Awakens" (12/99)
- 16 million new European consumers started using
the Web, doubling Internet home penetration to nearly
49 million or 13% of the population
Source: Forrester
Research "Europe: The Sleeping Giant Awakens" (12/99)
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