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HOW
TO JUMPSTART YOUR WEBSITE TRAFFIC
Using these basic
techniques will help jumpstart your website traffic.
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Major Search Engine Submissions |
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Pay-Per-Click Search Engine Submissions |
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Classified Ad Submissions |
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E-zine Advertising |
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Place free and low-cost ads in various ezines which
reach your target audience.
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Submit a Press Release |
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A press release, especially one based on a media
hook, can be an effective way to get traffic to your
site.
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It just keeps getting better...
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Targeted E-mail |
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Send email to your house list, and to targeted opt-in
lists. ("permission marketing")
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Industry Directory Submissions |
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Submit to B2C (Business to Consumer) directories
for your industry (e.g. Travel Industry Directory,
Pets/Animals Directory). Also submit to B2B (Business
to Business) directories. (e.g. Ink Manufacturer selling
to Printing Companies; any business selling products/services
to other businesses).
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Regional Directory Submissions |
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If you have a local business, submit to regional
directories. (e.g. Sidewalk San Diego, Seattle Happenings,
Southern California Restaurant Guide, etc).
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Newsgroup Postings |
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Find newsgroups related to your industry, or that
your target audience would be reading. Then make some
intelligent posts, contributing to the ongoing discussion(s).
Each of your posts should have an e-signature, with
a headline and hotlink to your site. Make sure you
follow the Posting Guidelines for each newsgroup.
Most newsgroups do not allow advertising posts. Read
the newsgroup messages and get a feel for the newsgroup,
and what is allowed and not allowed. Very important:
Do not, under any circumstances, use blatant advertising
when posting to newsgroups. (unless the newsgroup
specifically allows ads and announcements) If you
cross the line, people will flame you, send you email
bombs, and hack your website. This is very real, so
proceed cautiously. If done correctly, newsgroup postings
can bring you a great deal of traffic.
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