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Please give us as much detail as possible. This will
make the design process more effective.
Fields marked with a * are mandatory.
CONTACT INFORMATION
PROJECT
INFORMATION
Briefly describe your company and what
it does:
Briefly describe your target audience:
You want to have:
logo for a new company
new logo for an existing company
product/service/event logo
other (please describe below)
If you know a logo that you like, please provide
the exact web address below:
Your logo to be styled as:
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illustration
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Plus Points:
An illustrative logo is probably the most popular
type of logo design because it usually looks
very cool. High in color and in design skill
an illustrative logo always looks like money
well spent. People think your design looks great
and that you must have paid a fortune.
Negative Points:
Can look really bad if the designer does not
have the right skills (We do have the right skills).
Hard to make the colors, fonts and illustration
work together. After initial WOW factor has worn
off the design can be hard to remember. Can seem
too busy. Very expensive to print and not suitable
for all uses like fax machine for instance. Can
incur large redesign fees to cope with the limitations
mentioned above. |
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emblem/iconic |
Plus Points:
Very popular style with new businesses and high
tech's. Clean and professional. Modern and memorable.
These are terms you would associate with an iconic
type logo if designed well. Often the emblem/icon
represents in some way, very obviously, something
about the business. Fonts and colors can work
very well with the emblem. Requires a good knowledge
of the clients market and a graphic designer
with a deep understanding of fonts and colors.
Easy to print and to brand the business.
Negative Points:
Requires a highly skilled design team to get
the font and color and icon to work together
well. Can look like a piece of clipart and text
if not designed well. Can go out of fashion very
easily (Think ball and swoosh of the late 1990s
early 2000s). Can be a very cryptic design often
seemingly meaning nothing. Can seem too clever. |
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text based |
Plus Points:
This is the design style preferred by the big
league. Fortune 500 companies prefer the text
based logo design. It feels clean and strong
and the design can last a lifetime. Easy to remember.
Not based on fads and fashions. Designed well
a text based logo design usually consists of
more than just a standard everyday font. The
font would normally be rare and something would
usually be done by the designer to make the logo
intelligent and memorable. Often subtle. Very
easy to brand and low cost to print.
Negative Points:
Really hard to make a font work as a logo. Requires
a designer with a very deep understanding of
fonts. Can seem weak if designed poorly.
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Please pick a feel for your logo (check
all that apply):
IMPORTANT: How many colors should the logo have? Please pay particular
attention to this question as there are cost implications
for printing based on the choice you make. For 1, 2,
3 and 4 color logo design work we use Pantone spot color.
For all illustrations we use unlimited CMYK process color
(the unlimited color option below) which can be expensive
to print. If you want an illustration style design and
you also want stationery design you may find that the
cost of printing the logo is very expensive for say envelopes.
If we need to convert your design to 1, 2, 3 or 4 color
spot color later on because you have not considered the
printing implications there will be additional charges
based on the design. If in doubt check with your local
printer before ordering.
Company colors or desired colors:
Any special font requirements:
Would you like to include a tagline/slogan?
yes
no
maybe
Tagline/slogan text:
Where do you plan to use your logo?
internet usage
print usage
both/other
Please state your creative strategy (pointers or ideas for the logo):
Any other information:
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